Branding: People Part 1

Jim Sackman

This video is part of a Series on using the 7Ps of Marketing to understand Small Business Branding. In this case, we are starting our look at one of the largest part of the challenge…People. Jim Sackman is the former CTO of Advanced Fibre Communications and has a record as a innovator and executor of successful business plans and strategies. He has done this at companies large and small at all stages of their business cycle. Jim wants to help business owners and senior executives succeed and is offering his services as a business coach to this end. He will be working on improving the top and the bottom line of your business. To learn more about Jim go to and check out his blog at and his LinkedIn profile at