Five Strategic Questions Every Business Owner Must Ask

Julie Mathern, Strategy & Management It takes more than just a good idea to make a business successful. You have to have a clear idea of how your product will solve a need that people will pay money for. Take the example of the plastic hanger. 34 billion plastic hangers go into landfill annually. But, convincing retailers to pay more for a green alternative is a very hard sell. Julie Mathern interviews Gary Barker, Founder & CEO of Ditto Brand Solutions (a B Corporation), to learn how these 5 key strategic questions have shaped the direction and success of his business. Julie Mathern is a FocalPoint Business Coach with over 25 years of marketing and management experience with the experience to help you build a business that’s both environmentally and financially sustainable. Turn your vision of success into reality Connect with me!