Using SWOT and PEST Analysis to Clarify Your Target Market

Julie Mathern, Strategy & Management As you formulate your business strategy, there are several analytical tools that help you understand the business environment you are operating in. This presentation will introduce the SWOT and PEST tools. Julie Mathern is a FocalPoint Business Coach with over 25 years of marketing and management experience with the experience to help you build a business that’s both environmentally and financially sustainable. She brings her passion, experience and proven methods to helping entrepreneurs and professionals become their best selves in order to make the change they envision. Turn your vision of success into reality Connect with me!