Practice Area Leader: Peter Irish

Perhaps you already know that anyone in business is in sales. We certainly do, and we will help you to refresh, renew, or realize the seminal aspects of being more influential in a sales context, developing more successful sales processes, and managing these processes for optimal results. Anecdotes and examples from numerous industries and individuals add life to the timeless concepts underpinning strong sales results. Marketing is similar in that it has existed for ten millennia or more, and although it has become much more complex, its basic mechanisms in many ways have not changed. That’s why we say there are basically only three ways to improve a business. Join Peter Irish, veteran sales and marketing professional, as well as other colleagues who support this key Practice Area.

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