Business people often ask me, “How should I approach my long-term strategy when there are so many day to day demands distracting me?”
At Focal Point we help clients lift their heads above the waves and see the lighthouse. We use a simple approach that involves beginning with the end in mind. Where do you want to be in five years? What will you being doing? Who do you work with? What have you accomplished? What are you looking forward to? How much do you earn? We make these questions present tense—as if you have already achieved your objective.
In short, we ask a lot of very detailed questions to help our clients think clearly and in detail about where they want to be in five years–your Strategic Objective.
Then we explore the question: “Who needs to change behavior to help you achieve your Strategic Objective?”
Sometimes it’s the business manager him- or herself who needs to change behavior. Sometimes it’s the clients, or staff, or vendors… Again, we make these changes as clear as possible by asking a lot of questions. For example, one answer could be “My company will be seen as the most attractive employer in this industry…” That means job seekers will change their behavior. Achieving this change of behavior becomes your Mission.
Next we spend some time identifying your emotional motor, your real, honest reason for wanting to achieve this Strategic Objective, and this becomes your Purpose.
Lastly, we take a good hard look at where you are today and where you want to be in five years, and then we hammer out the Goals required, like signposts along the way, to take you from here to there.
This process is a lot easier with a Focal Point Business Coach, of course, so why not give us a call?